In a television landscape where many shows lose steam after a few seasons, ABC’s veteran dramas are proving they still have plenty of life—and loyal audiences—left in them. Grey’s Anatomy, 9-1-1, and The Rookie are not only surviving as they enter their next seasons but thriving in ways that defy conventional TV wisdom.
Defying the Odds: Long Runs, Strong Ratings
The 2025-26 TV season marks a major milestone for these series. Grey’s Anatomy returns for its groundbreaking 22nd season, 9-1-1 charges ahead into its ninth, and The Rookie continues to deliver in its eighth. Normally, shows that have been on the air this long face rising production costs and dwindling viewer numbers, making renewal a tough call. But these three are rewriting the rules.
Instead of fading, they’ve managed to stay relevant, fresh, and commercially viable. According to Disney Television Group President Craig Erwich, this success isn’t just luck—it’s the result of smart strategy and deep audience engagement.
Multi-Platform Success and New Generations of Fans
Erwich challenges the idea that these titles are “older shows.” In fact, he suggests they’re more vibrant than ever, thanks in large part to ABC’s and Disney’s ability to reach audiences across multiple platforms. The traditional broadcast model may be aging, but ABC has adapted with a multiplatform approach that includes linear TV, streaming services, and digital channels.
Recent multiplatform ratings from Nielsen show just how effective that strategy is. The Rookie ranks No. 3, 9-1-1 lands at No. 4, and Grey’s Anatomy holds strong at No. 11 among all broadcast series for adults 18–49. And that’s not all—ABC also boasts the No. 1 show this year in that key demographic with High Potential.
This isn’t just a numbers game. These dramas are finding new viewers every day, often from younger generations who are discovering the shows through on-demand platforms like Hulu or Disney+. This cycle of discovery is helping long-time franchises stay dynamic, ensuring that they continue to engage both legacy fans and new audiences.
Why These Dramas Still Resonate
Part of the continued success of Grey’s Anatomy, 9-1-1, and The Rookie lies in their ability to evolve with the times. The storylines remain culturally relevant, socially aware, and emotionally resonant. They don’t just deliver action and drama—they reflect the world their viewers live in.
For Grey’s Anatomy, that’s meant decades of tackling social justice, mental health, and groundbreaking medical issues. 9-1-1 keeps audiences on the edge of their seats with high-stakes rescues and deeply human stories. The Rookie continues to blend procedural excitement with meaningful character growth and commentary on law enforcement in today’s America.
Each series has carved out its own unique niche in the network’s ecosystem, but they all share one crucial ingredient: storytelling that adapts, grows, and reflects a changing world.
The Disney Advantage
Another key to these shows' longevity is the broader Disney ecosystem. As Erwich noted, Disney is uniquely positioned to create what he calls “singular events”—programming that feels relevant and exciting across all viewing platforms. Whether it’s a mid-season cliffhanger or a new character introduction, ABC knows how to generate buzz that resonates well beyond traditional TV airtime.
This gives older series new energy and helps maintain cultural relevance. It also allows fans to experience the content in multiple ways: live TV, next-day streaming, binge-watching past seasons, and social media engagement.
No Signs of Slowing Down
So, are these series nearing the end of their runs? Don’t count on it. There are currently no plans to wrap up Grey’s Anatomy, 9-1-1, or The Rookie anytime soon. As long as the shows continue to perform across platforms and attract viewers from all age groups, ABC appears committed to keeping them on the air.
Erwich sums it up best: These shows are “young and spry and vibrant.” In an industry where longevity often comes at the cost of quality or viewer engagement, ABC’s big three are proving that compelling stories, evolving characters, and smart platform strategy can keep even the most seasoned series feeling fresh.
Final Thoughts
ABC’s long-running dramas aren’t just surviving—they’re redefining what longevity in television looks like. With consistent ratings, strong multiplatform engagement, and a steady flow of new fans, Grey’s Anatomy, 9-1-1, and The Rookie continue to be flagship properties for the network.
In an age where many shows are lucky to get three seasons, these powerhouse dramas are a testament to the enduring power of great storytelling—and to the viewers who keep coming back for more.
